1,000,000 Stories. 100 Cultures. 1 Road.


It's all About the Journey

Highway 51 is the ribbon tying the North to the South, stretching from the tip of Northern Wisconsin to within miles of Louisiana's Gulf Coast. Bisecting the country, this road offers travelers a true "slice" of Americana. Beloit is the starting point for your Wisconsin Highway 51 experience.

Highway 51

Beloit, WI 53511
P: 608-365-4838
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Highway 51 is an American treasure and Beloit proudly hosts its starting point in Wisconsin. Highway 51 takes you through Beloit's vibrant city center, which includes Beloit College, fine dining establishments, The Angel Museum and the river district. Follow the highway north to discover the 14 other cities found along this route that cuts straight through the middle of Wisconsin. Stop by Visit Beloit, (conveniently located on Highway 51! 500 Public) to pick up your official Highway 51 Journey Journal.