About Us

Visit Beloit, Inc. is a private, non-profit 501(c)(6) organization. We have been in existence since 1987 working directly with the city of Beloit, Wisconsin as their official tourism entity. Since then, our organization has grown in capacity and purpose to serve the entire Stateline region including the city of Beloit, WI, town of Beloit, WI, city of South Beloit, IL, and the village of Rockton, IL.

Additionally, we operate the Beloit Convention & Visitors Bureau Charitable Foundation, Inc., a private, non-profit 501(c)(3) organization, in order to manage destination development projects and grant distribution that build a stronger community for our residents, as well as visitors.